Channel Marketing and Partnerships

Working with businesses to promote reseller and partnership relationships

Marketing that promotes a product or service and its value amongst a network of service providers can be challenging. Many companies wish that they could create, manage and work with a network of partners within a channel of distribution to expand their business and create new opportunities.

Many times, organizations think that traditional marketing methods and strategies will speak to this unique group of professionals, but they quickly find that it takes a unique approach to marketing and sales in order to grab their attention and see results.

Many times, a partnership and/or channel marketing efforts must be mutually beneficial to the parties involved in the solution provided. And that's not an easy thing to accomplish.

From processes, systems and programs to actually measuring the success of the efforts and channels involved in creating these programs, we understand that creating effective channel marketing and partnership programs takes a unique person to work with - and we're glad to tell you that working with us means that you're in the right company.

30+ years of channel marketing and partner development expertise

We're not your typical marketing and sales consulting firm. Our team has decades of experience working in channel marketing and partner development. Companies like Ingram Micro, Blackboard, Accenture and others have benefited from our team working with them to create, maximize and measure channel marketing efforts and partner programs that expand their brand, generate revenue and create life-long business relationships.