Startup Advisory and Strategy Services

Are you looking for a resource to help you strategically optimize your Startup?

You're not alone. CEOs, Investors and Executive Leaders often find themselves in a season where they need strategic resources to work with.

Specifically, someone who doesn't have a major financial or personal interest in the company.

8 times out of 10, our team finds that revenue challenges are what cause startups to begin to reach out and ask for help. And, more often than not, those conversations then lead into other areas of improvement in the business which can be extremely overwhelming.

So where should they start and what are the right solutions that will help startups rapidly grow?

We're so glad you asked.

Startup Strategy & Advisory Services

Our team has over 25+ years of experience working with startups in technology, finance, non-profit, legal, and consumer services/goods. Our startup strategy services are for executives, leaders and investors who are seeking to partner with trusted advisors to help them identify areas of growth in marketing, sales and operations. Our team is a dependable and trusted resource for startups to identify, create and implement solutions for the challenges that are preventing them from achieving their goals.

STARTUP MARKETING STRATEGY

From your high-level branding to the construct of your Mar-tech infrastructure, we work to evaluate, point-by-point, each part of your existing (or needed) marketing requirements to help identify and create solutions to help optimize your startup marketing efforts.

STARTUP SALES & BIZ DEVELOPMENT STRATEGY

Working with your existing sales leadership and team (or helping your source your first sales resources), we work to help you identify gaps in your inbound and outbounds sales systems and strategies to increase conversions and drive revenue.

STARTUP BUSINESS AND OPERATIONS SYSTEMS

Evaluating your existing business systems, from marketing to customer success and operations, we work with you to identify areas of improvement in your systems of operation to help create the best customer experiences, reduce churn and optimize processes.

Primary Focus Areas

Marketing and sales systems of operation - Content Management Systems [CMS], Social Media Marketing Management [SMM], data and analytics, website, data and relationship management [CRM], Sales/Marketing engagement platforms (i.e., Sales Navigator, SalesLoft, Gong, Apollo, HubSpot, Salesforce, Monday, Marketo, etc...)
Branding and storytelling core structure and delivery methods - Visual/written brand, content planning, Ideal Customer Profiles (ICPs), product positioning, service positioning, social media platforms, email automations and drips, webinars and live events, public relations, internal communications
Go-to-market planning - Annual strategies, quarterly evaluations and planning, events, brand awareness, campaigns, sales engagement scripts and coaching
Partner programs and referral networks - creation of new programs, collateral, outreach and joint marketing opportunities, coaching and team training for partner engagement, transactions and retention

Andrea Meharg

CEO & Educator at Reveal Cannabis

After watching what they could do for a colleague's business, I hired Krohn Marketing to help me. I have found their consulting beyond valuable and can already see changes in my business!

Frank Bastone

CEO & Founder at The Social Expert

I work with Elizabeth to help clients build sales teams and systems. She's absolutely amazing and understands the demands of a startup environment. Highly recommend to anyone focused on growth.

John Lines

President & CEO at Surplus Asset Management

Elizabeth and team have been amazing. They've worked alongside our marketing team to help them understand how to modernize our systems, implement a CRM, leverage advertising dollars more effectively and bring everyone together as a unified team. In a matter of months, they did what we've been trying to do for years and continue to do more.

Daphne McLarty

CHRO at Employee Cycle

Krohn Marketing is the best! They've transformed our entire startup's marketing department for the better. What would have taken our team over a year to do, they did in just a few months.

Startup Strategy